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The Lookout | April 13, 2021

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AMA earns ‘Small Chapter of Year’

AMA earns ‘Small Chapter of Year’
  • On April 19, 2019

By Sarah Barney
Associate Editor

LCC’s chapter of the American Marketing Association (AMA) brought home “Top Small Chapter of the Year” from the International Collegiate Conference for AMA.

The conference, which brings over 380 chapters of AMA from across the nation together, was held in New Orleans from April 11 to 13.

For the three years Adrienne Jenkins has co-advised, LCC’s chapter has taken third, second and now first place. Jenkins is co-adviser of the club with long-time Adviser Bill Motz.

“Every year we decided to do a little more and work a little harder and it seems to have paid off this year,” Jenkins said.

LCC’s chapter submitted a report of its activities from fall 2018 to spring of 2019. The group’s theme for the year, “Finding Unity in Community,” was thought of by Vice President of Membership Jonah Bartlett.

AMA members worked hard to do various things better than last year, including hosting a regional conference in October.

“That was something we noticed a lot of big chapters did last year,” AMA President Joseph Strother said. “Another thing that we did was implement a membership point system, which is very common among AMA chapters that are successful.

“Basically, our members get points for the more involved they get, and the more points they get, the more funding they get for New Orleans.”

At the conference, Strother and Vice President Kaleigh King presented in the “Leading Your Chapter to Success – Becoming a Top Small Chapter” session to over 50 conference attendees.

Jenkins said that Strother did a lot for the chapter as president.

“He’s always very motivational to the students,” Jenkins said. “He’s also very welcoming, too. He was always staying after meetings to answer questions and he was also a great mentor to our executive board.”

While Strother is leaving LCC and AMA, King is the incoming president for the upcoming year.

“I think (King) is great, she’s grown a lot this past year that I’ve seen,” Jenkins said. “I have the utmost confidence that we can continue to do the wonderful things that we’ve done for the past few years.

“Hopefully we’ll continue on the road to being a top chapter in the nation.”

For more information or to get involved with LCC’s chapter of AMA, contact co-advisers Adrienne Jenkins, and (517) 483-1550, or Bill Motz, (517) 483-1540.