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The Lookout | April 13, 2021

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LCC’s AMA plans regional conference

LCC’s AMA plans regional conference
  • On September 13, 2018

By Sarah Barney
A&E Editor

Students from LCC’s chapter of the American Marketing Association (AMA) have planned a regional conference for Friday, Oct. 5.

The event will take place from 9 a.m. to 4 p.m. on LCC’s downtown campus. Tickets cost $15 for the general public, or $10 for LCC students.

The conference will host multiple speakers from local businesses. Presenters will discuss topics such as entrepreneurship, public relations and advertising.

The speakers will include founders from Cravings Popcorn, Lansing United Soccer and Saddleback BBQ.

In addition to presenters, there will be an onsite marketing strategy competition with cash prizes and gifts.

“LCC AMA members planned all aspects of the event, including contacting speakers, sponsors, logistics and promotion, as well as support at the actual event,” said Adrienne Jenkins, co-adviser for the AMA.

The focus of the conference is “Build the Future You” and will cover what students can do to be successful in whatever career paths they choose.

“The main focus is LCC students … but there will also be AMA members from across the Midwest,” LCC AMA President Joe Strother said. “Really, we’re open to anyone who wants to come.”

The event is part of the chapter’s efforts to win the number one ranking nationally for top small chapter within the AMA. The chapter missed the number one ranking by three-tenths of a point last year.

“We are hoping that this large event, as well as our other events like Business Etiquette Dinner and Star Tank, will help to close that gap and get us to our goal of Top Small Chapter of the Year,” Jenkins said.

The Business Etiquette Dinner is set for Thursday, Nov. 15. The two Star Tanks will be held later in the fall and then in the spring.

For more information on the Regional Conference or register, go to