Image Image Image Image Image Image Image Image Image Image

The Lookout | April 13, 2021

Scroll to top


Marketing club among nation’s best

Marketing club among nation’s best
  • On April 20, 2018

By Ashlee Buhler
Associate Editor

The LCC American Marketing Association returned home from New Orleans as one of the top small chapters in the nation.

At the 40th annual International Collegiate Conference, held April 5 to 7, the LCC AMA finished in second place in the Top Small Chapter Category – a feat members have been working very hard to achieve over the last year.

“I knew we had a good year, but we don’t know how the other chapters did until you get to New Orleans,” said Bill Motz, co-adviser of the AMA with Adrienne Jenkins. “I’m very proud of the students for making that happen.

“We started out with four members last fall, so when you go from four to 20 members and become one of the top five small chapters in the country — that’s pretty impressive and pleasing to the adviser.”

At the conference, the AMA members participated in workshops to brush up on their business skills. The workshops also served as an opportunity to network with other students and business professionals.

LCC AMA President Joe Strother and Vice President Spencer Leach both presented in the “Leading Your Chapter to Success – Becoming a Top Small Chapter” session.

“It was really awesome because we got to go through our strategies this year and some of our highlights such as our etiquette dinner and Star Tank,” Strother said. “We also got to go into some of the struggles that we had and how we overcame those so we could educate other small chapters that are just getting started.”

Strother said his favorite part of the trip was spending time with his “AMA family” and having the opportunity to showcase LCC at an international conference.

“It was good to spend quality time with the people that really helped make this year possible,” Strother said.

The LCC AMA is welcoming new members for the next school year. Students looking for a way to better themselves are encouraged to join.

“No matter what field you’re going into, being able to network and conduct yourself in a professional manner is something that is needed no matter what you’re doing,” Strother said. “We offer those tools and it’s really nice because you not only develop yourself professionally, but we’re very laid-back and understanding of one another.”

For more information call Bill Motz at (517) 483-1540 or email Joe at