Essay 4: Advertising, Sports, or Technology? Or Reconsidering TV, Movies or Music? You Choose

Note: again, the above page links in the pull down menu are for your convenience to find specific aspects of the assignment as you work on your essay.  However, I suggest you read through the entire page first, to get a good overview of what you're to do.  Furthermore, I imbed mini-lectures throughout the page.  I want you to learn from and reflect upon the assignment page, not just find out what you need to do.

Introduction

What's the difference between exposition and argument?

There are three basic purposes for writing to an audience:

Entertainment: to give an audience pleasure. Novels, poems, plays, short stories, movie scripts and such have entertainment as the primary purpose.

Exposition: to present your audience with insight, understanding, information and such about your topic, to help them see why your point of view is valid and to enrich their understanding of the world.

Argument: to convince your audience to think or act as you want them to.

The last two purposes are usually the primary ones used in academic writing.

However, all types of writing involve persuasion, the art of convincing others to accept what you say as so. Even in a novel, a writer wants to persuade a reader that the details offered are accurately presented, that the characters are believable, like real life people.

As you know, the essays for our class are exposition.

  • You are not necessarily setting out to persuade us to think or act as you want us to.
  • You are showing us why your position should be considered valid, among other possible positions or viewpoints.
  • Though of course, you've probably already noticed in writing your previous essays that you want to persuade us to consider you as a credible writer and to consider your assertions as worthy because of the evidence and thoughtful position that you present.
    • And we all would like others to think as we do, or act as we want them to act even if that's not are main purpose.
    • And of course, we also want readers to enjoy what we read.

Think of the two primary purposes as existing on a continuum (of course I could include entertainment and create a three dimensional image, but let's keep it simpler this time!):

Exposition--------------------------------------------------------------Argument

On the farthest end of exposition is pure information presentation, such as a reporter might present on the recent Matthew Macon trial.

On the farthest end of argument would be a fully developed legal argument where an attorney focuses all of his or her faculties on convincing a jury to convict Matthew Macon.

What we're dealing with here is somewhere in the middle, academic writing that sets out to persuade others to consider our point of view as valid, but one among other valid positions. 

Remember our conversation scenario in essay 2 with our friend who likes bunnies? You are adding insight to the conversation that takes place among audience members, this class, the articles we read together, and other sources found in our broader society.

I realize the distinction between exposition and argument is a fine one at times, but I hope it is one that is worth considering.

We will not be dealing with argument in this class; you can delve further into the finer arts of argument by taking WRIT 122.

With this essay, you have the freedom to focus upon a topic of your choosing about popular culture, based on Common Culture (CC). So using your readings from CC AND at least two or more published sources outside of our text, I'd like you to develop a discussion about your point of view concerning some aspect of your chosen topic.

Again, as with the last essays, your primary purpose is expository, to give insight, to persuade us that your position is a valid one among many others in our society.

  • Notice, as I'm sure you have been throughout the semester, the word insight.
    • The point you make about your topic must be worth saying, something significant, interesting or curious about the topic.
    • As I mention in the virtual lecture on academic essays, part 2, you want to avoid a reader saying SWWC--so what, who cares?
    • Your point should be something that readers don't already know, and would care about.

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Topic questions?

  • I'm sure you will notice that I do not give you any suggestions for this essay.
  • The reason is that I want you to develop your own. See prewriting below.
  • If you're at a loss about what to write, explore the writing suggestions that you'll find in the CC chapter you've read from.

Again, you can focus on any aspect of popular culture based on at least one article from Common Culture AND at least two other credible published source from somewhere other than CC.

  • However, make sure that you limit the focus of your thesis to a narrow aspect of your topic, one that leads to a fully developed discussion for a 800-1000 word paper. Review  Part 3 of the virtual lecture on Academic Essays.

In other words, again, focus upon a thesis statement that expresses something significant, interesting or curious about a specific, narrow aspect of your subject.

Click here to review additional comments about thesis statements.

  • And do not forget to be generous with examples, observations, quotations, paraphrases, details and such to back up your general statements.

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Remember your audience

We, the members of this class, are your audience.  As I mentioned above, your goal is to give us insight about some aspect of popular culture.

To do so, you need to convince us that your point of view is credible and interesting.

Of course, there are many ways to do so that ID discusses throughout the text.  However, there are three ways to reach your audience that I'd like to highlight here.
  1. Consider the points of view that class members make in class or Writer's Café.

For example, if you notice a class member saying  that the government should seriously consider censoring pornography web sites, how effectively will you communicate to him or her if you state that only a Nazi fascist would suggest censoring the net?

    Of course this doesn't mean you can't disagree with each other.  Doing so is inevitable.

    But doing so respectfully will get your audience to consider your position valid and worth listening to even if they disagree.

  1. Another way to convince us of the validity and significance of your point of view is by specific, detailed examples from your own experiences and observations.
  • If you can show us  expertise--
  • by sharing an anecdote about your elf character in a massively multiplayer online game (MMOG) or
  • by showing us details about your experience battling against gender discrimination in your town's Little League--
  • then we are more likely to consider your point valid.
  • And we are more likely to consider it interesting.
  • Again, review part 3 of the virtual lecture on academic essays about developing paragraphs.
  1. Finally, one other way to convince us of your point's validity is to use other sources.

If you find

  • an informative discussion in a magazine article about the number of online courses being offered by colleges this year,
  • a fact from a credible web page about the average number of hours that teenagers with computers at home surf the Web (see the web pages about evaluating Web sources under week 11 reading), or
  • a relevant, well expressed, quotation from a newspaper about how movies use product endorsements in current films,
  • you bring in other voices to your discussion that may enrich and convincingly support your position.

Note again, that you have access to reference librarians who would delight in helping you.  Click here for more information.

I suggest you consider these questions some time during the process of working through your essay:
  • How does my thesis bring insight about popular culture to my audience, this class?
  • Am I expanding upon a point I presented in the Writer's Café?
  • Am I countering something one of the authors you read presented?
  • Am I reacting to a comment made in class?
  • Am I clearly and accurately presenting credible sources that back up my assertions, sources that my audience may not be familiar with?

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Using Sources

Therefore based on the discussion above, this essay should include as support for your argument the following:

  • One or more articles from CC
  • Two or more published sources outside of CC
And neither of these two sources can be a TV show, movie, song, dictionary, or general encyclopedia, including online or CD-ROM.
  • You can use these as fourth or fifth sources, but you must have at least two from other credible venues. (However, be very reticent to use encyclopedias as support, including Wikipedia. They tend to make your essay seem more like something we'd get in junior high or high school.)

Note again that you have access to the Lansing Community College databases.

(Just click on "Find Articles.")

  • These databases will often lead you to effective sources much more quickly than a typical search on the web with Google or Yahoo.

And you can, again, contact  a reference librarian.

  • Librarians will help you with finding specific facts and articles. And they will help with search strategies.
  • Believe me, this is a great opportunity to increase the scope of research for your essays with the minimum of time.

And remember that everything you say has to be backed up. Just because you meet the minimum requirements doesn't mean you can neglect to support an assertion you make.

For example, here is an assertion from a student draft in a previous semester:

"Recently, the traditional nighttime news broadcasts have faced a decline in viewership."

In order for your audience members to accept this assertion, we have to be shown numbers from a reliable source that suggest this decline.

Also, make sure that when you do quote or paraphrase from someone you put the page number in parenthesis. See LPH 65+ and the virtual lecture on MLA parenthetic citations.

And include a works cited page that presents the sources you use, whether from CC or elsewhere.

  • Do note that any essay placed in the portfolio that uses any sources will need to include a works cited page.  See LPH 65+ and the virtual lecture on MLA works cited. And do note that the virtual lectures take precedence whenever you find a difference in how to cite a source.

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Requirements

This paper is also to be

  • 800-1000 words in length,
  • formatted with MLA manuscript style (LPH 94  and sample in Course Files>Samples from Dan), and
  • in RTF format.

And again it needs to include a works cited page for the sources you use--including those you use from CC.

Also remember: strive to accomplish the maximum number of words allowed on papers--shorter papers typically are not developed effectively with sufficient detail or with sufficient complexity of thought for a college level audience.

  • Also, the more effective essays tend to use more than just the minimum three sources for support.

And make sure to keep everything you do in working this paper, including hard copies of the drafts you produce and sources you use, because I will need to see all of it if you choose the essay for the portfolio.


There are five steps that need to be completed as described below to receive full credit for this essay.

Due dates:

Note: time is at a premium even more now than at the beginning of the semester.  As noted last time, these last two essays are going to require more, because of their need for more research.  Therefore, be careful and diligent to meet the deadlines, so that you will have the time necessary for portfolio preparation.
  • Step 1--annotated bibliography: 11/3/07, Saturday midnight
  • Step 2--prewriting: 11/3/07, Saturday midnight
  • Step 3--draft: 11/10/07, Saturday midnight
  • Step 4--audience response: 11/15/07, Thursday midnight
  • Step 5--revised draft: 11/17/07, Saturday midnight
Note: you are eligible to earn credit for essay 4 work and to receive a response from me only if you complete all five steps, including Step 1: annotated bibliography and Step 2: prewriting.

Step 1: Annotated bibliography

(Note: please send through the prewriting drop box at Pages & Workspaces>Week 10 and do not send through the letter drop box.)

By 11/3/07, Saturday midnight, send me, as an RTF file, an annotated bibliography of at least eight sources.

At least four need to be articles from the Library Research Databases such as General OneFile, SIRS, Electric Library, WilsonSelect or CQ Researcher.

At least two need to be from other web sites you found through a search engine of at least two articles (text, video or audio) related to your topic from a magazine, newspaper or credible organization on the web,

The final two can be from library databases, other web sites, or other library sources, such as books, videos, or print articles.

And none of the sources can be from Common Culture. Yes, you will need to use at least one article from CC in your essay, and you may find yourself using more than one, but not for this annotated bibliography.

  • Use MLA works cited style.
  • Annotated, again, means including a sentence or two under each citation that explains what the article is about and how it might help in your essay.
  • And again, if you have difficulties with the databases, contact a reference librarian.

By the way, you can find links to a source about evaluating web pages under the reading for week 10.


Step 2: Prewriting

(Note: again, please send through the Prewriting Drop Box at Pages & Workspaces>Week 10 and do not send through the letter drop box.)

Also, by 11/3/07, Saturday midnight, send me, as an RTF file, some prewriting,  as follows (Note that there are three things to submit):

  1. At least two brain teasers from ID.
  • Please label clearly, based on the definitions in our text.
    • Plan to send me a minimum of 300 words. At least 500 words for full credit.
  1. Five topic questions about possible topics.
  • I've been giving you possible topic questions from essays one through three. Now it's your turn!
  • You can use reporter's questions that start with who, what, when, where, why, how. These questions are effective in coming up with significant ideas and details about a topic. They are also excellent for interviews and requests for feedback.
  • Or you can use issue questions, those that can be answered with a yes or no.
  • Issue questions usually start with do or should. Answers to these questions can be answered yes or no, suggesting possible disagreement, and hence a position with varying viewpoints.
  • Of course, you need to be reasonably sure there is some disagreement. For example, the question Do most Americans have a TV in their home? technically can be answered, No, most Americans don't have a TV in their home, but it's obviously a ridiculous position, and hence not significant. Now if you change do to should, then you might have something.
  1. Your working thesis statement.

Again,  make sure to keep everything you do in working this paper, including hard copies of the drafts you produce and copies of the sources you use, because I will want to see all of it if you choose the essay for the portfolio.

Again note: Prewriting is not a  draft of your essay. It's the initial thinking out loud on paper, a list of details, answering initial questions, mapping, outlining, gathering sources, a pile of stuff from which you will pick, choose and shape.

This is your opportunity to explore as many aspects of the topic as you can, to determine what interests you the most or what is most significant or intriguing about the topic.

Bauman calls prewriting "getting ideas" or "brain teasers"--review chapter 3 for a fuller discussion.

The draft is what you write after doing prewriting, you first attempt at shaping your thoughts into a unified, focused and narrower expression. 

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Step 3: Draft

By 11/10/07, Saturday midnight, you need to post a draft of your paper to the Writer's Workshop forum.

  • You can attach as an RTF file.
  • Or you can copy and paste into the message box.
  • And this draft should be as complete as possible--with a beginning, middle, end--though it doesn't need to be pretty or perfect.
  • Click here  to remind yourselves of the comments I make about academic essays.

Note: it is again very important to keep this deadline. Otherwise other class members will have a difficult time doing the next step. And you stand the chance of not getting sufficient feedback. Which you will need for portfolio essays.

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Step 4: Audience Response

By 11/15/07, Thursday midnight, read class members' papers and post responses to the writer. I'll have a link on the Calendar by class 11/12/07 for further instructions.

  • When you submit your revised draft (step 4 below), you will need to have responded to a minimum of three drafts from class members in your batch before I will read and respond to yours.

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Step 5: Revised draft with reflection

Finally, by 11/17/07, Saturday midnight, send me a revised draft of essay 4 in RTF format through the essay drop box in Angel.

Paste at the end of your revised draft file the Reflection on essay 4, which will be available Friday 5 p.m., 11/16/07 linked to the Calendar.

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Writing Center

Another reminder that you have available the LCC Writing Center.

You can work with someone online or f2f in the Writing Center in room 251 of the Arts & Sciences Building. Their phone number is 383-1907, and you can find the open hours at http://www.lcc.edu/lsd/writingcenter/. Best to make an appointment.


If you have any questions, don't hesitate to call me or e-mail me. My phone number and office hours are right above the Table of Contents on the Online Syllabus. I do have voice mail for my phone if I'm not in.


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Created by Dan Holt 11/3/1998
Revised 12 Nov 2007 01:26 PM -0500