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The Lookout | September 17, 2019

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Advertising Information

Lansing Community College’s Independent
Bi-Weekly Newspaper

Mailing Address:
The Lookout, Mail Code 1170
P.O. Box 40010
Lansing Community College
Lansing, MI 48901-7210
Phone: (517) 483-1295 or (517) 483-1291
Fax (517) 483-1290

All of our ad prices are for full color:

Size of Ad: Full Page
Actual Dimensions: 10.38 w X 11.5 h
Price: $700

Size of Ad: Half Page Horizontal
Actual Dimension: 10.38 w X 5.28 h
Price: $400

Size of Ad: Half Page Vertical
Actual Dimension: 5.1 w X 10.73 h
Price: $250

Size of Ad: Quarter Page Horizontal
Actual Dimensions: 10.38 w X 2.64 h
Price: $250

Size of Ad: Quarter Page Vertical 
Actual Dimensions: 5.10 w X 5.28 h
Price: $250

Size of Ad: Eighth Page Horizontal
Actual Dimensions: 5.1 w X2.64 h
Price: $150

Size of Ad: Eighth Page Vertical
Actual Dimensions: 2.47 w X 5.28 h
Price: $150

Size of Ad: 1/16 Page Horizontal
Actual Dimensions: 5.10 w X 1.32 h
Price: $75

Size of Ad: 1/16 Page Vertical 
Actual Dimensions: 2.46 w X 2.64 h
Price: $75

Size of Ad: Business Card Ad
Actual Dimensions: 3.35 w X 2 h
Price: Color: $50

All Other Sized Ads:
$10 charge per column inch – minimum four inches

Classified Advertising:
$8.50 for 20 words or less
50 cents for each additional word.

Distribution

Approximately 13,000 Lansing Community College students have access to The Lookout, as do families, friends, faculty and employees. The newspaper is published every two weeks. We print 1,300 copies of each issue and also have an online presence at www.lcc.edu/lookout. To accommodate our advertisers we distribute papers on campus and in the greater Lansing area. The 13,000 students at LCC are comprised of about 52 percent women and 48 percent men. LCC’s students range from teens to those in their 80s, with the average age being in the late 20s. The largest group of students is between the ages of 20 and 29.

Display Advertising Rates for 2019-2020

Advertising Information Effective July 2019.
The Lookout is a 11.5-inch-tall, 10.5-inch wide paper. Each column is 2.5 inches wide.

Online advertising is available at The Lookout!

Banner Ad: 480 X 80 pixels (5 in. W X .83 in. H) – $100 per month
Secondary Ad: 125 X 125 pixels (1.7 in. W X 1.7 in. H) – $50 per month
*online advertising is sold on a first-some, first-serve basis

2019-20 Publication Schedule 
Issue Deadline For Ads Publication Dates
1 Aug. 26 Sept. 3
2 Sept. 9 Sept. 16
3 Sept. 23 Sept. 30
4 Oct. 7 Oct. 14
5 Oct. 21 Oct. 28
6 Nov. 4 Nov. 11
7 Nov. 18 Nov. 25
8 Dec. 2 Dec. 9
9 Jan. 13 Jan. 20
10 Jan. 27 Feb. 3
11 Feb. 10 Feb. 17
12 Feb. 24 March 2
13 March 16 March 16
14 March 30 March 30
15 April 6 April 13
16 April 20 April 27

Advertising Guidelines

* Advertising contracts are required for all display ads in The Lookout.
* Any advertiser who has already established credit with The Lookout by paying for advertising within the past two years will be billed upon publication. Payments will be due within 30 days of publication.
* Political advertising must identify the sponsor(s) and must be prepaid.
* The Lookout reserves the right to refuse any advertisement which reflects discrimination, or which does not meet the standards observed by the newspaper and its staff.