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The Lookout | February 28, 2021

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Marketing club plays host in ‘Big Easy’

Marketing club plays host in ‘Big Easy’
  • On March 27, 2020

By Maddy Warren
Staff Writer

The goal of LCC’s chapter of the American Marketing Association is to connect students with real-world leadership opportunities and valuable experience in the business world.

“(LCC’s) AMA Chapter strives to provide business students with professional development, social networking, personal growth and a sense of belonging,” said Club Co-Adviser Adrienne Jenkins.

Jenkins is the operations coordinator of the Arts and Sciences Division at LCC. She co-advises the club alongside Marketing Professor Bill Motz.

“Our (club’s) goal is always to help our members achieve their goals,” said outgoing Club President Kaleigh King. “Whether that is helping them with getting over their fears of public speaking, networking … etc., or that’s helping them (build) their own brand.”

King has been involved with the club for two and a half years.

“We host workshops throughout the year that range from networking 101, how to dress to impress, resume workshops, etc.,” King said. “We also attend all of Michigan Business Networking events.”

Jenkins said the LCC AMA participates in many events and activities throughout the year.

“Our largest ones include the Regional Conference in October, Business Etiquette Dinner in November and Star Tank Business Pitch Competition in the spring.” 

The club held fundraisers at LCC athletic events to raise money for a trip to The American Marketing Association International Collegiate Conference in New Orleans. The conference was held March 11 to 14.

“We sent six members to the conference this year who were able to listen to national speakers, network with other AMA chapters and explore New Orleans,” Jenkins said.

The club won “Top Small Chapter of the Year” honors last year, so it was chosen as a host chapter at the conference this year. As a host chapter, members helped with registration, introduced speakers and gave a presentation on the steps to becoming a Top Small Chapter.

Patrick Vriebel is the incoming president of the club. He said the conference was an incredible experience.

“We met and networked with many industry professionals,” Vreibel said. “My favorite part was talking with the industry professionals and picking (their) brain on any given subject. This trip was really fun and I can’t wait to go back next year.”

LCC AMA was once again honored during the conference, being named among the top five small chapters of the year.

“This is actually our fourth year in a row being somewhere in the Top five,” King said. “I couldn’t be more proud of (this) group of people. … (They) have grown not only in their professional lives, but also personal. It is an absolute honor to have been president of such wonderful people.”

As incoming president, Vriebel said he hopes to continue the past excellence of the club.

“My personal goal is to get everyone the experience of being a leader because I feel that is one of the greatest attributes in the job market today,” Vreibel said. “Our final goal is to put all the experience that we gained throughout the year and put it all together to win Top Small Chapter of the year (next year).”