Chocolate Walk warms Old Town
By Hannah Anderson
On such a cold day as Thursday, Feb. 9, few people want to walk around outside. However, when chocolate is handed out as an incentive, it becomes a different story.
The Old Town Chocolate Walk brought about 220 people together to collect chocolate and visit local businesses.
From hot cocoa fudge bites to Fabiano’s chocolate hearts, quite a variety of chocolate was handed out from about 25 participating businesses, according to Heather Mossing, programming director of the Old Town Commercial Association.
To help combat the cold, the Old Town Marquee hosted a warming station with hot cocoa. Anthony Chapman, a participant of the walk, said he liked the cocoa and the walk.
“I am enjoying the heck out of this cocoa,” Chapman said. “This is only the second place and it’s lovely.”
Kathy Holcomb, owner of Absolute Gallery at 307 E. Grand River Ave., said she has enjoyed the Chocolate Walk every year she has participated.
“It’s just been a lot of fun over the years,” Holcomb said. “If I wasn’t handing out chocolate, I’d want to participate.”
Some merchants said they appreciated the fact the walk brought people into businesses they wouldn’t normally visit.
Katrina Daniels, program director of the Michigan Institute for Contemporary Art Gallery at 1210 Turner St., said it can be intimidating for people to come into an art gallery. However, when they come in for the chocolate, they often stay to look at the art pieces.
“I think it’s just such a clever, fun event that brings people into the community and encourages people to maybe stop into businesses they normally wouldn’t,” Daniels said.
Jared Field, owner of Bloom Coffee Roasters at 1236 Turner St., said he feels the Chocolate Walk played a big part in bringing people together.
“We’re trying to build the community of Old Town and Lansing in general,” Field said. “These events really help do that, especially during the winter time when business is a little slower and it’s colder. It’s just a good way to bring people together.”
For more information on Old Town events, go to http://iloveoldtown.org/