Newspaper, advertisers pitch in to help local Salvation Army site
By Larry Hook
The Lookout Adviser
The Lookout, LCC’s twice-a-month student newspaper, raised $300 for the Capital Area Salvation Army with a special full-page advertisement featuring 12 local business.
The ad appeared in the Dec. 5 edition of the paper. Each of 12 local advertisers paid $50 for ad space in The Lookout.
Half of the proceeds from the ads was donated by staff members from The Lookout to the Salvation Army on Wednesday, Dec. 14 at the organization’s local headquarters on Pennsylvania Street in Lansing.
The $300 was set aside by the Salvation Army to purchase personal-needs items for area low-income families, according to Brooke Barrett, social services director for the Capital Area Salvation Army.
“When a family goes through a financial crisis, often they go without everyday basic needs, such as toilet paper, soap and feminine hygiene products,” Barrett explained. “Every 30 days every adult in the household may receive a personal-needs bag with about a dozen hygiene items from the Salvation Army.”
Jeff Prisner, outreach coordinator for the Salvation Army, said the $300 donated by The Lookout can go a long way toward assisting local families during the holiday season, and throughout the year.
“Around 400 people will get personal-needs items from this $300,” Prisner said. “We really appreciate The Lookout organizing this fundraiser, and all the advertisers who participated.
“These donations have helped to spread Christmas cheer around the holiday season by helping needy people who otherwise would not have received help.”
The Salvation Army is best known for its volunteer bell ringers who collect funds to assist the needy during the holiday season. But there is much more to the organization, according to the organization’s mission statement:
“The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.”
The Lookout staff is grateful to the following businesses for their participation in this project: Kewpee Restaurant, Pablo’s Old Town, The Peanut Shop, Gibson’s Bookstore, Lansing Auto Connection, ChouPli Wood-Fired Kabob, Insty Prints, EJ’s Alignment, Sir Pizza, and Volunteers of America, all of Lansing; Art Unlimited in Okemos; and New Life Fellowship Church in Leslie.