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The Lookout | February 28, 2021

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McKinney is new LCC marketing director

McKinney is new LCC marketing director

Jeremy Kohn
Editor in Chief

Eric McKinney is LCC’s new director of marketing.

McKinney was hired on Nov. 16, 2015. Before being selected for this position, the 36-year-old worked at Central Michigan University as a web content developer for CMU’s global campus.

McKinney brings previous marketing experience to the table as well. He was the director of marketing communications at Rio Grande Community College in Ohio.

LCC Sr. Vice President of Finance Management and Advancement Lisa Webb Sharpe spoke about McKinney’s credentials and character.

“He is a smart addition to our campus,” Sharpe said. “Eric’s expertise will be very helpful with our overall branding, marketing and communication efforts.”

McKinney talked about the strengths of selling LCC to the public.

“One of the greatest strengths for LCC is the facilities here,” McKinney said. “It’s a campus that is not typical for a community college … its central location, its branch campuses (and) its online classes help to make convenience important.”

McKinney spoke about improvements he would like to make in marketing.

“I’m not looking to come in and make changes,” McKinney said. “I am looking at ways to make things more efficient and streamline some of the processes we do.”

McKinney said the LCC Marketing Department has a lot of potential and talent and he looks forward to utilizing those talents.

Being relatively new to campus, the marketing director is meeting with department officials on campus to get a feel for each program.

“Every program has needs and every program has ways in which we can assist and help them,” McKinney said.

McKinney talked about the difference between being a marketing director at a university compared to a community college.

“A university is just a different level; a community college has a unique bond with its environment, which is the local community,” McKinney said. “Community colleges truly are an economic engine … we are the place that provides the work force … we are the place that helps people enrich their lives.”