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The Lookout | October 19, 2018

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Annual ‘Summer Music Series’ at Eastwood Towne Center draws crowd

Annual ‘Summer Music Series’ at Eastwood Towne Center draws crowd
Nikki Nicolaou

Jaimie Bozack
Staff Writer 

Eastwood Towne Center is holding an event called “Summer Music Series.” It happens every Tuesday from 6 to 8 p.m. from now through Aug. 19 in the shopping center’s plaza area.

This is the 12th year of the event and, according to Eastwood Towne Center General Manager Emily Desrochers, it has grown each year.

“When it was introduced in its first year it was only a four-week event, but through the years we have extended it to a 10-week event because of popularity,” Desrochers said.

The event is free to the public and showcases local bands of all genres. Those scheduled to perform in the coming weeks are The Brenda Loomis Band (July 15), Life Support (July 22), The Spragues (July 29), Root Doctor (Aug. 5), Showdown (Aug. 12) and Don Middlebrook (Aug. 19).

Attendance so far this summer has been anywhere from 300 to 600 people each week.

“The attendance grows a little bit each year,” Desrochers said. “The more people hear about it every year the more they come and check it out.”

The music series was put on to bring the community together and show what Eastwood Towne Center has to offer, Desrochers said.

“This event brings new people to Eastwood Towne Center every week,” she said. “Since it’s held on a Tuesday it brings more business out, since Tuesdays are usually the slowest day of the week for Eastwood.”

Schuler Books & Music employee Sarah Kilbourn said the music event has brought in more customers, and also has brought a fun feel to the area.

“It does bring in some extra business because it brings more awareness to the area,” Kilbourn said. “I wish these concerts could go on all the time. It makes my job easier. People just come in happy and ready to buy.”

LCC student Ashima Hunsi said the event is a good way for her to learn about the city.

“I am new to the Lansing area and don’t really know what it has to offer, so finding out events and going to them is the way I am learning and meeting people,” Hunsi said.

“I am enjoying the music and I am also enjoying the shopping, I have already bought way too much.”

Desrochers said she hopes to make the music series more and more successful each year.

“We hope that the event keeps bringing a lot of people out to the area and keep bringing awareness to the stores in Eastwood Towne Center,” Desrochers said.

For a schedule of performers and more information on the music series, go to http://www.shopeastwoodtownecenter.com/events

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