LCC radio hits a milestone
The ‘90s are known for many things: “Saved by the Bell,” NSYNC, Nirvana, “Jurassic Park” and Giga Pets.
The era of the VHS tape also brought LCC Radio to the airwaves. LCC’s own WLNZ 89.7 FM started as a closed circuit channel in 1994. Feb. 11 marks its 20th birthday.
What originally began on the cable channel has now spread to the entire Lansing area and beyond, thanks to worldwide online streaming. Station Manager Daedalian Lowry spoke about his earlier involvement at the station.
“I actually started back in 1998, on the internet only station, as part of the workshop that the college had, a radio workshop,” Lowry said.
Lowry went on to be employed as a student in 2000, and a year later was promoted to assistant program director.
Over time, LCC Radio has seen its fair share of changes, but continues to celebrate diversity in its music.
“As far as the music goes, it’s a pretty big change,” Lowry said. “It was originally Lansing’s jazz, blues, and news station.”
Since then, the station has gone to a AAA format, playing adult alternative albums. This community station makes it a priority to focus on local music.
Lowry credited much of the station’s successful changes to former Station Manager Dave Downing. Downing managed the station from 1980 to 2012.
“It’s not just limited to students, it’s community members. That’s kind of what this is all about,” Lowry said. “Dave got that started, kind of making it a community radio station, which is something I know he’s proud of and he should be. My goal is just to expand on that.”
While LCC Radio has seen changes over the years, the station’s many volunteers, show hosts and employees continue to expand on the original idea of WLNZ being a community station.
With the new habits of listeners streaming music online, everything is on demand now. Technology has brought in internet radio and sunken the ships of many previously popular radio frequencies.
WLNZ sets itself a part from the others, by playing songs music lovers couldn’t find anywhere else, Lowry said.
“We’re basically playing stuff that you will not be able to find as easily on the internet or on your radio dial on a commercial station,” Lowry said. “It’s your community, so it’s important.”
The future looks bright as WLNZ 89.7 continues to shine a light on the local talent the Great Lakes State has to offer.