AMA ushers in spring with the Gift of Life
LCC’s American Marketing Association (AMA) is jump-starting spring semester with the Gift of Life campus challenge from Jan. 12 to Feb. 23.
AMA member Cedar Neeley, left, speaks with an interested applicant about the AMA saves Lives initiate. (Photo by Courtney Baker)
The challenge is part of the year-long organ donation campaign known as AMA Saves Lives.
Faith Hancock, fundraiser chair for AMA, explained while both competitions overlap, AMA Saves Lives is designed to spread awareness about organ donation.
“The Gift of Life goal really is to get people registered (as donors),” Hancock said. “For AMA Saves Lives, we’re trying to educate and spread awareness.”
She added she wants LCC to be recognized as the state winner for recruiting as many organ donors as possible.
Hancock explained the importance of AMA Saves Lives and Gift of Life because Michigan organ donor laws changed regarding registration. Signing the back of one’s license is no longer sufficient to be enrolled in the donor registry.
Applicants must sign up online to receive a red heart sticker for their license or to be reissued a new license with the heart imprinted.
Kayla Pierce, chair for AMA Saves Lives, said people can register through amasaveslives.com.
Pierce explained that AMA chapters across America compete through AMA Saves Lives in a number of ways, including Facebook posts and more.
“We have video competitions, we have a YouTube channel and we have a bunch of videos for AMA Saves Lives,” Pierce said.
“So any video views we get credit for.”
Jennifer Tislerics, the special events and partnerships coordinator for Gift of Life, is scheduled to speak in GB 134 on Thursday, Jan. 26 at 4 p.m.
According to Pierce, LCC-AMA was in the top three spots in all categories last year. AMA also promoted the organ donation campaign during its Marketing Week from Jan. 17 to 20.
“And we’re participating in the health fair that’s coming up for February,” Hancock said.
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