AMA hosts national speaker during spring Marketing Week
LCC’s American Marketing Association (AMA) hosted its spring Marketing Week from Monday, Jan.16 to Friday, Jan. 20 with AMA national spokesperson Jim Reed.
American Marketing Association national spokesman Jim Reed speaks to students and guests during a class session, Jan. 18. (Photo by Courtney Baker)
Reed spoke to students about career development, personal branding and achieving a competitive edge in professional fields.
“(Reed) travels across the United States and Puerto Rico and Canada to talk to colleges to give (students) the same insight,” AMA Vice President Tryone Liggons said. “Previously, during the fall semester, he did a 10-school tour, so now he’s starting on his spring tour and we’re his first stop.”
Liggons added that Reed attended AMA’s regional conference in fall 2010 at West Campus.
“He’s always a keynote speaker at the national conference or the international conference in March that we will be attending,” Liggons said. “The insight that (students) will receive from this is something they won’t be able to find just anywhere. He’s really good and he inspires you. He’s now one of my three mentors that I have and I talk to him all the time.”
On January 20, other Michigan chapters of AMA gathered at LCC to listen to Reed speak. In addition to these sessions, Marketing Week featured literary tables on the second floor of the Gannon Building.
“(Students) need to understand their unique qualities,” Reed said. “They need to understand what it is about them that is going to make an employer want to hire them … because it’s this uniqueness, it’s the value added part of their intellect that corporations are really going to be looking at, and that is going to be the bridge to getting a job.”
During a brief session with AMA on Jan. 18, Reed emphasized the importance of developing a brand and using it to market one’s self to employers.
“Any kind of brand that means anything is recognizable without a title,” Reed said. “If we can establish a brand in our persona, in our intellect, in who we are and let it stand out, (employers) will have very little problem remembering our name.”
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